Communications professional · Londonderry, NH
I make complicated things make sense.
Seven years in marketing and communications. Today I do product marketing at JEOL USA, where I explain electron microscopes to everyone from curious first-timers to the specialists who run them daily.
Selected work
Rebuilding a technical newsletter
17,000+ subscribers · nine product lines · one email
I write, organize, and hand-build JEOLink so every reader finds their instrument first — and it holds up in Outlook, Gmail, and Apple Mail.
Read the case study 02The inherited campaign
13,478 subscribers · a sunk cost, put to work
A predecessor left a paid campaign unused. I split it into three segments and wrote one email for each, so every subscriber finally heard about the instruments in their field.
Read the case study 03Zero to a marketing function
50+ process guides · still in company-wide use
No marketing department existed at HTS New England. I built one from zero, ran it solo for four years, and grew it into a small team.
Read the case studyRange
The same facts, written for four readers.
One scanning electron microscope, described four times. The facts never change. The words do. Choosing them for each reader is my daily work.
A scanning electron microscope takes pictures of things far too small for any ordinary microscope to see. It can show details thousands of times smaller than the width of a human hair.
An SEM forms images with electrons instead of light. The reason is resolution: visible light's wavelength stops an optical microscope near 200 nanometers. An electron beam's wavelength is far shorter.
An SEM covers magnifications from about 10x to well past 100,000x with a depth of field no optical instrument approaches, which is why fracture surfaces and powders read so clearly.
A field-emission source gives the probe its brightness and stability; the condensers set probe current, the objective sets the final spot, and the scan coils raster it over the field.
Hiring for a communications role?
The work above is the evidence. The resume is one page. The inbox answers fast.